This case study assesses the technologies & solutions utilized to deliver LATW by Veepal IT Services. The LATW website was developed for T4 Media Group, a prolific outdoor media specialist operating with 4 distinct ad formats. For one of its ad formats, Veepal IT Services needed to develop an appealing website that helped enhance its outdoor marketing expertise of LATW with subtle sophistication.
Due to the expert design, and development capabilities of Veepal IT Services, LATW deployed a platform that was able to gain maximum visibility for its end customers. This in turn established Veepal IT Services as one of the key components of the client's success.
The website development was commissioned by T4 Media Group based in the UK. The company conducts successful outdoor advertising campaigns for big names such as BMW, Visa, Samsung, and McDonald to name a few.
The key competency of the T4 Media Group involves leveraging their 4 hugely successful ad formats. These formats are specially crafted for local businesses that attracts eyeballs for lead generation & sales conversion.
T4 Media Group needed a website to act as an online marketing funnel to propel its AdNozzles part of the business. The website needed to have specific criteria for better conversion:
Veepal IT Services designed/developed a visually appealing website and user experience that showcased local businesses front and center. To highlight the strategic ad services based on location - i.e. the nozzles of fuel pumps at local gas stations. At the core of the solution were three key KRAs
The below technologies were used
The website helped the T4 Media Group to better propagate its AdNozzles division of outdoor ad campaign business through the LATW platform. This in turn fuelled the company's ability to reach their expected marketing goals: